Nearly every organization with an online presence knows the importance of optimization, such as optimizing images, web pages, workflows, and customer experiences. But one thing many businesses neglect is DNS optimization. You may not have even known that was a possibility. But DNS traffic optimization is a thing—and one that can set your business apart from the competition.
That’s where Global Traffic Director (GTD) comes in. In this blog, you’ll learn all about it!
Global Traffic Director is DNS Made Easy’s proprietary traffic management tool. This advanced GeoDNS solution is a geo-load balancer that lets you segment your traffic based on the location of your end-users.
Faster resolution times and an enhanced customer experience. And who doesn’t want that?
It may seem a bit like magic—and it kind of is on the back end of things. But when it comes to configuring GTD, it all boils down to rules.
Region-specific rules, to be precise.
In DNS Made Easy, you can optimize your query traffic by six different areas:
What this means is that queries originating from a perspective region will be resolved by the nameserver closest to the requesting user. For example, if someone visiting your site is from North Carolina, you would want their query answered by a nameserver in the US East region. On an unoptimized network, it’s possible an East Coast user could end up being answered by a nameserver in California, or worse, in another continent. This is obviously not what you want as it slows down the lookup process considerably and unnecessarily.
Here’s another use case. Let’s say your organization has a server in Oceania. With GTD, you can ensure only Oceanic traffic is routed to this specific server.
Using GTD provides your domain with improved query resolution accuracy and a noticeable boost in speed and performance. Because traffic is routed based on regional systems, your domain’s customer experience is greatly enhanced.
You can also combine GTD with our DNS Failover service for added redundancy. This will protect your website from an internal server or network outage. In the event one of your endpoints goes down, you can configure which alternative traffic for that region will be redirected to.
Not only is GTD effective—it’s affordable too. For Business-level members, Global Traffic Director is just an additional $660 per domain per year (paid annually). Corporate memberships include GTD for one domain and can purchase additional GTD service for $540 per domain per year or $180 per domain per year if purchasing GTD for 50 or more domains. Corporate members also have the option of paying for additional GTDs on a monthly basis.
As the world continues its push toward more digitized products and services, consumer expectations grow all the more demanding. Optimizing your DNS traffic is a major step in providing your customers with exceptional user experiences, no matter their location. DNS Made Easy’s Global Traffic Director is a perfect solution for domains in the modern world.
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