Mastering DNS Redirects


DNS redirects are an invaluable tool for managing website traffic effectively. Think of them as intricate crime show boards, where connections between people are established with red strings. However, managing redirects can be tricky, especially as the number of connections grows. To ensure smooth operation and prevent issues like redirect loops and increased load times, it's crucial to use redirects sparingly and judiciously. In this comprehensive guide, we will explore the intricacies of DNS redirects, their functionality, and best practices for implementation, along with some insightful statistics and relevant technical information.

Understanding Redirects

Redirects play a vital role on modern websites, seamlessly guiding users to the appropriate destination. According to a study by Moz, websites that utilize redirects effectively can experience a 70% reduction in bounce rates and an average session duration increase of 2.75 times compared to websites without redirects. These statistics highlight the significance of well-implemented redirects in improving user engagement and website performance.

For instance, our homepage utilizes various redirects to ensure visitors land on the correct version. These redirects include:

  1. HTTP to HTTPS redirect: This redirect ensures that all traffic is securely redirected to the encrypted version of our website. According to a report by Google, websites that implement HTTPS redirects can experience up to a 7% increase in search rankings.
  2. www. to the "naked" version of This redirect ensures that users can access our website by simply entering, without the need for the "www" prefix. This practice aligns with the preferences of modern users, as 48.7% of websites worldwide prefer the non-www version.
  3. All possible subdomains to With a few exceptions for our help site and blog, this redirect funnels all subdomain traffic to This consolidation not only simplifies website management but also enhances brand consistency and strengthens SEO efforts.

These redirects are categorized as "internal" redirects because they operate within the same Fully Qualified Domain Name (FQDN), You can establish internal redirects by creating simple CNAME records that point one hostname to another or by using 301 redirects on your web server.

Redirecting between Domains

In some cases, you may need to redirect traffic from one domain to another. To achieve this, you must employ a specific type of DNS record known as an HTTP Redirection record.

HTTP Redirection Records

HTTP Redirection records are essentially A records that direct users to a dedicated web server responsible for executing the 301 redirect to the desired external FQDN. These records offer granular control over redirect configurations and enable seamless domain transitions.

Functionality of HTTP Redirection Records

Setting up an HTTP Redirection record is a straightforward process involving two steps:

  1. Create the first HTTP redirection record:
  2. Ensure that any existing root records are removed before proceeding.
  3. Leave the name field blank to indicate the root of the domain and direct it to the full URL of the destination domain.
  4. Create the second HTTP redirection record:
  5. In the name field, enter "*" (wildcard) to capture all subdomains.
  6. Point this record to the full URL of the destination domain.

Enhancing DNS Management with DigiCert DNS Trust Manager

Managing redirects efficiently requires robust DNS management tools. DigiCert DNS Trust Manager is a cutting-edge solution that simplifies the management of DNS records, including redirects. With its user-friendly interface and powerful features, DNS Trust Manager empowers DNS professionals to oversee and optimize their DNS infrastructure effectively. According to a survey by DNSPerf, organizations that leverage advanced DNS management tools experience an average 75% reduction in DNS-related issues and a 30% improvement in overall DNS performance.

DNS Trust Manager offers a comprehensive set of features tailored to the needs of DNS professionals. These features include:

  1. Centralized Control: DNS Trust Manager provides a centralized platform for managing DNS records, including redirects. It allows DNS professionals to have a holistic view of their DNS infrastructure, making it easier to configure, update, and monitor redirects across multiple domains.
  2. Advanced Analytics: DNS Trust Manager offers powerful analytics capabilities that provide insights into redirect performance, traffic patterns, and user behavior. By analyzing these metrics, DNS professionals can make data-driven decisions to optimize their redirects and enhance the overall user experience.
  3. DNS Security: Redirects can be vulnerable to various security threats, such as DNS hijacking or spoofing. DNS Trust Manager integrates robust security measures, including DNSSEC (DNS Security Extensions), to ensure the integrity and authenticity of redirected traffic.
  4. High Availability: DNS Trust Manager employs redundant infrastructure and global anycast networks to ensure high availability of redirect services. This minimizes the risk of downtime and ensures a seamless user experience even during peak traffic periods.
  5. Scalability: As your website grows and traffic increases, DNS Trust Manager scales effortlessly to handle the additional load. It can accommodate a high volume of redirects without compromising performance or user experience.

By leveraging the advanced capabilities of DigiCert DNS Trust Manager, DNS professionals can streamline their redirect management processes, improve performance, enhance security, and ultimately deliver a superior online experience for users.

DNS Redirects with DigiCert

DNS redirects play a critical role in guiding website traffic and optimizing user experience. By implementing redirects effectively, websites can reduce bounce rates, increase session durations, and improve search rankings. Understanding the different types of redirects, such as internal redirects and HTTP Redirection records, enables DNS professionals to make informed decisions when configuring redirects. Additionally, utilizing advanced DNS management tools like DigiCert DNS Trust Manager empowers professionals to efficiently manage redirects, enhance performance, and bolster security. Stay at the forefront of DNS management and leverage the power of redirects to drive success in your online presence.

Jessica Belvedere
Jessica is the Marketing Director for Constellix and DNS Made Easy. She likes quirky one-liners, SEO, and connecting with people.

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