Nearly every organization with an online presence knows the importance of optimization, such as optimizing images, web pages, workflows, and customer experiences. But one thing many businesses neglect is DNS optimization. You may not have even known that was a possibility. But DNS traffic optimization is a thing—and one that can set your business apart from the competition.
That’s where Global Traffic Director (GTD) comes in. In this blog, you’ll learn all about it!
What Is Global Traffic Director?
Global Traffic Director is DNS Made Easy’s proprietary traffic management tool. This advanced GeoDNS solution is a geo-load balancer that lets you segment your traffic based on your end-users locations.
The result?
Faster resolution times and an enhanced customer experience. And who doesn’t want that?
Optimize Nameservers with GTD
It may seem a bit like magic, but it is on the back end of things. But when configuring GTD, it all boils down to rules.
Region-specific rules, to be precise.
In DNS Made Easy, you can optimize your query traffic in six different areas:
- Asia-Pac
- Europe
- Oceania
- South America
- US East
- US West
What this means is that queries originating from a perspective region will be resolved by the nameserver closest to the requesting user. For example, if someone visiting your site is from North Carolina, you would want their query answered by a nameserver in the US East region. On an unoptimized network, it’s possible an East Coast user could end up being answered by a nameserver in California or, worse, in another continent. This is obviously not what you want, as it slows the lookup process considerably and unnecessarily.
Here’s another use case. Let’s say your organization has a server in Oceania. With GTD, you can ensure only Oceanic traffic is routed to this specific server.
Benefits of Using Global Traffic Director To Optimize DNS Traffic
Using GTD improves query resolution accuracy and noticeably boosts speed and performance. Because traffic is routed based on regional systems, your domain’s customer experience is greatly enhanced.
You can also combine GTD with our DNS Failover service for added redundancy. This will protect your website from an internal server or network outage. In the event one of your endpoints goes down, you can configure which alternative traffic for that region will be redirected to.
Load Balancer Pricing – Global Traffic Director
Not only is GTD effective, but it’s affordable, too. For Business-level members, Global Traffic Director is just an additional $660 per domain per year (paid annually). Corporate memberships include GTD for one domain, and they can purchase additional GTD services for $540 per domain per year or $180 per domain per year if purchasing GTD for 50 or more domains. Corporate members also have the option of paying for additional GTDs on a monthly basis.
Optimize Your DNS Traffic For Ultimate Results
As the world continues to push toward more digitized products and services, consumer expectations grow even more demanding. Optimizing your DNS traffic is a major step in providing your customers with exceptional user experiences, no matter their location. DNS Made Easy’s Global Traffic Director is a perfect solution for modern domains.