It’s no secret that outages plague the internet. But if you think there’s nothing you can do about it, think again. Some of the most common provider- and DNS-related outages can be avoided with DNS redundancy.
Ask yourself this question:
Why would you risk an outage for your brand when there is a simple, cost-effective solution that could prevent it?
The answer is that you wouldn’t.
Maybe you think outages are just a part of doing business online. Or perhaps you think adding redundancy wouldn’t fit in the budget. Maybe you didn’t realize there was even a preventative option available. Or perhaps you think a little downtime isn’t a big deal. Whichever of these categories you fall into, I hate to break it to you—but you’re wrong.
Every domain should have Secondary DNS. Keep reading to find out why.
Secondary DNS is when a domain has two DNS providers, which means you’ll have two authoritative nameservers answering queries for your domain. Zone files from the primary provider automatically synchronize with the secondary server when updates or changes are made to the domain’s zone. In the event one provider experiences a failure or outage, the other provider will retry the queries, which prevents downtime.
With Secondary DNS configured, your domain will remain online even if your primary provider goes down due to DNS resolution errors, a DDoS attack, or another type of provider-related outage. Redundant DNS will keep your site online and save your company a ton of money in the long run.
Having Secondary DNS often comes with a performance bonus as well. Resolvers tend to prefer the fastest authoritative nameserver, regardless of whether it’s a primary or secondary resource.
There are several ways outages can affect your organization, none of which are good. Let’s start with the less obvious. If your domain is down, you become digitally inaccessible to your customers, and loss of internal systems could prevent employees from doing their jobs. This leads to lost productivity and could cause slowdowns and missed deadlines. On top of that, there are the IT costs associated with the outage.
It doesn’t stop there.
You can’t forget about brand reputation. If customers can’t access your site or application when they need to, they consider it a bad experience. That’s okay, they’ll come back, right? Well, studies have proven differently. As much as 88% of consumers who have just one bad experience with a brand’s website are less likely to return. Put yourself in your visitors’ shoes. If you were visiting a site for the first time and all you got was a 404 error page or similar, would that instill confidence about the website in question? Of course not.
Here’s the thing:
According to a 2021 study by Veeam, 47% of companies notice damage to their brand’s integrity after an outage and 52% see a drop in customer confidence. As much as a 30% reduction in stock price was also noted, and worse, 27% of brands have been subject to legal action as a result of an outage.
Are you paying attention now?
Brand reputation and lost productivity are certainly monetary costs, but these issues are more like the unwanted gift that keeps on giving and isn’t always immediately noticeable. But we do know the average cost per hour of downtime.
Are you ready for this?
According to Veeam, the average business loses $84,650 in just one hour of downtime—that isn’t including the costs that will be incurred due to reputation and productivity losses. For enterprise-level businesses, an hour could easily soar to the millions. For example, in 2020 Statista found that it cost 10% of enterprise servers between $2 and 5 million for an hour-long outage.
Have you budgeted for that?
Of course, the better question would be, why would you if you could budget for Secondary DNS instead?
Still not convinced?
Now that you know the potential costs of an outage, let’s take a look at some of the notable outages that have occurred over the past decade.
June 2021, Aug 2020, Jul 2020, Apr 2020, Jul 2019
NONE (over 11 years of 100% uptime)
May 2021, Oct 2015, Apr 2014, Jan 2013
May 2016, July 2021
Mar 2021, May 2021
Nov 2021, Sept 2021, Nov 2020, Oct 2019, May 2019, Apr 2019, Mar 2017
Mar 2021, Oct 2016
Nov 2020, Mar 2017, Sept 2012,
Oct 2021, Mar 2021 (2), Mar 2019
Jun 2021, Dec 2020, Nov 2020, Aug 2020, Nov 2019
Jul 2021, Jun 2021
Tip: For a more accurate picture of what the cost of an outage would be for your business, visit this Outage Calculator.
With such a large history of outages that affect both businesses and consumers, you’d think brands would finally have “had enough.” And yet, out of the top 100 visited websites published recently by Semrush (based on US traffic), more than half are not following DNS best practices. The list below (in alphabetical order) doesn’t include large brands that didn’t make the list for September 2021, like Dropbox, WeTransfer, Grammarly, Medium, or Vimeo, or popular international sites like Taobao, Flipkart, or Alibaba—all of which rely on a single provider.
If you are among the top 100 visited websites for any given month—even the top 500 considering there are more than a billion websites—that means there are large volumes of consumers or end users that depend on your domain’s services and/or content being accessible 24/7. Secondary DNS should be an automatic inclusion to protect your domain.
I want to revisit a question I asked you earlier:
Why would you budget for an outage (if you even do) if you could budget for Secondary DNS instead?
Let’s compare prices and see what makes the most financial sense. To keep things simple, I’ll just use the average hourly cost for all businesses found in Veeam’s study and DNS Made Easy’s Business Plus plan.
Average outage costs: $84, 650 per hour
Hours in a year: 8,760
50M Queries /month
25 Query Logs /month
10 Additional Users
1 Personal Account Rep
Three Factor Auth
If you break down the cost of DNS Made Easy’s service per hour, that would be approximately $0.19 cents.
Nineteen cents an hour versus $84,650 an hour. Which sounds more budget-friendly to you?
In comparison, the cost of DNS Made Easy isn’t even a ripple in the pond. That goes for other DNS providers as well. While prices vary, they will all fall somewhere in that ballpark, give or take a few cents, when it comes to the cost of Secondary DNS.
Businesses and consumers rely on web-based products and services more than ever before. With this growing reliance also comes the demand for constant availability and an exceptional experience. As history dictates, outages happen and will continue to happen. It’s the “nature of the technology beast.” That doesn’t mean you should just cross your fingers and hope your domain won’t be among those affected. The fact is, provider and DNS-related outages can be prevented with Secondary DNS. It’s a dependable and affordable solution that every domain owner should include in their online strategy.
Want to make sure your website or application is protected against outages? Schedule a demo today to see how DNS Made Easy can help. Our DNS experts will customize your demo according to the unique needs of your domain and help you create a bullet-proof DNS strategy.
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