As our world becomes more reliant on virtual services, it’s vital that businesses take every possible measure to increase their domain’s visibility. A major, yet often overlooked part of a domain’s online strategy is the domain name system (DNS). In 2022, neglecting DNS isn’t an option.
Think about it. Each time an internet user goes to a website, a DNS loop is initiated. Just like a mail person needs an address to deliver a package, so do servers on the internet. Authoritative DNS servers are what provide the addresses (IP addresses) for your website. The fact is, without DNS the internet could not function as it does today. And, if a DNS server or provider is slow or unreliable, your website is also negatively affected.
While services are an obvious consideration, network and infrastructure are key factors when it comes to a DNS provider’s reliability, speed, and performance. This blog covers how provider networks directly or inadvertently affect domains.
DNS Made Easy runs on parent company Tiggee LLC’s Anycast+ network, which is made up of company-owned and maintained DNS servers. Each server is strategically placed in major data centers around the world. Recent infrastructure expansions have increased the Tiggee network to include over 3,200+ peers, 300 Gbps of peering capacity, and 730 Gbps of peering capacity. With its 23 points of presence (and counting), DNS Made Easy continues to provide superior reliability. In fact, we have the longest-running uptime history in the industry—12 years! We also offer 4TB of DDoS protection for ultimate peace of mind.
As online outages are so common, choosing a reliable provider is paramount to success in the virtual marketplace. The average cost of downtime for the average business is $5,600 per minute or $300,000 per hour. But enterprise-level organizations like Apple or Amazon stand to lose millions from an hour-long outage. Luckily, most outages can be avoided with redundancy and the right DNS provider.
Tip: To learn more about the importance of DNS redundancy, check out our article: Best DNS + CDN Provider Solutions and Examples for Redundancy.
Infrastructure also plays a large role in domain speeds and overall performance. The stronger your provider’s infrastructure, the faster your domain’s DNS lookups will be. Faster DNS helps improve domain latency and overall end-user experience. This is critical because just a one-second delay in page load times can lead to a 7% reduction in conversions. Furthermore, a recent study by Unbounce revealed that almost 70% of consumers’ online buying decisions were greatly affected by website speeds. Google also uses speed as a factor when it comes to SEO rankings now too.
The truth is, a strong infrastructure can make a huge difference when it comes to a provider’s speed and reliability. That’s why DNS Made Easy places heavy emphasis on infrastructure expansions, as well as customer feedback, which is used for upgrading current solutions and developing new ones.
There are a lot of providers to choose from when it comes to DNS. Since no two companies are alike, it’s imperative that you research each potential option and see which is the best fit for you. Here is a list of the top 11 DNS providers for 2022 (alphabetical order). For determining our reliability rating, we went by provider outage history over the last decade.
Did you know?: DNS Made Easy and Constellix have the longest-running uptime history in the industry—12 years and counting with zero outages.
DNS Made Easy offers reliable and flexible DNS services that allow you to steer your web traffic efficiently. Each of our DNS solutions was developed based on direct customer feedback and with ultimate speed and performance in mind. Here is a list of some of DNS Made Easy’s most popular services:
There’s no doubt about it. DNS is one of the most important aspects of online business. As all web transactions start with DNS, you want the strongest foundation for your domain strategy. Choosing a DNS provider with a solid infrastructure, critical services, and a long history of reliability can not only potentially save your company from hundreds of thousands to millions of outage-related dollars, but it can actually assist in increasing your ROI due to improved domain performance.
What are you waiting for? Schedule a demo with one of our DNS experts today. Our team will customize your demo according to the unique needs of your organization and you’ll be able to see what DNS Made Easy can do for yourself!
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